I’m a product designer in Calgary with 19 years across fintech, brand and business. I’ve been a designer, an art director, an agency owner and a design lead, and I’m still happiest with my hands in the work.
These days I lead product design and brand at Zane, an AI-powered Canadian fintech. I love designing for fintech: products that help people make decisions about their money.
I co-founded Class Act Media, my own design agency, and ran it for six years: leading teams of 5–10, writing proposals, winning clients and answering for the results. So every screen I design is also a business decision: what it has to achieve, what it costs to build, and how we’ll know it worked.
Financial products ask people to decide something personal. My job is to make complicated systems feel simple, without making anyone learn the system behind them.
I use AI a lot. I’m comfortable vibe coding working prototypes with Claude and Lovable, including for Zane, but I don’t rely on it blindly. AI widens the options — judgment picks the right one.
Off the clock you’ll find me at a pub quiz, a standup show or deep in a David Lynch film. I founded Calgary’s Chelsea FC supporters’ club because there wasn’t one, and I tend to build community wherever I land. I bake, I take photos, I love good wine and cheese (no pretension required), and every year I leave the country for my birthday.
Zane · ATB Financial · Honda Canada · Costa Coffee · Valvoline · Marble Slab Creamery · Health Data Movers · Westpower · Revolve Furnishings · Scout Engineering · Vermax · Marlow Design + many more
I join your team part-time as a fractional lead for as long as you need, and work like an owner from day one. Best for growing companies and startups that want senior leadership for the long term. Fintech is close to my heart.
I own the product experience end to end, working closely with founders and engineering. Ideal when you’re building or rethinking a core product.
I shape how your company looks, sounds and shows up, and keep it consistent as you grow.